ABOUT
We created a promotional video showcasing Rogers’ partnership with l’Académie Aliassime and Félix Auger-Aliassime, whose programs are improving access to tennis for young players in Quebec.
WORKFLOW
We met with the Rogers Communications team and decided to film the video in two locations.
The first was in Quebec City, where the young tennis players practiced at the academy with Quebec’s, Félix Auger-Aliassime. Our second shoot was held in Montreal where the children enjoyed a day at the National Bank Open and watched all their favourite tennis stars play on the big stage.
Once the shoots were over, we edited the video over the course of 10 days, both in long form and shorter versions for social media and released it during the tournament!
THE RESULT
An inspiring story of a tennis star and his father giving back to the community by welcoming Quebec youth to the world of tennis. The shorter videos were featured on Rogers’ social media accounts while the longer version was uploaded on their YouTube channel.
