This private Jewish elementary school came to us just six weeks before their annual Open House during school registration season. Unlike their counterparts, SSA didn’t yet have a promotional video. The school was well known in Montreal after 45 years of existence, but the administration wanted to present the institution in a fresh light by showcasing its cutting-edge innovations, new pre-school facilities, supportive staff and proud students.


We brainstormed with the administration and admissions team to find a structure and style that would build on the school’s strengths and help differentiate it from its competitors. Once we all agreed on the concept, we organized four separate shooting periods to capture holiday celebrations, sports practices, school life and a wide variety of classes. The video was delivered well within the deadline – it was even able to be launched a week before the Open House!