The task was to create a bold, dynamic promotional video that would represent the university’s image to 600 business leaders at the start of their President’s speech at the Montreal Board of Trade, and then be featured on the university’s home page.


This video required carefully scheduled filming in 50 locations across Concordia’s two campuses, highlighting Concordia’s facilities, star researchers, undergrad and graduate students, extracurricular activities and the city of Montreal itself. Shot frames were carefully planned to leave space for vector graphics and titles that would be placed on-screen in post-production.