The PERFORM Centre discovered they had a problem – the Centre’s raison d’être – community health research – was not properly understood by the general public. They wanted a short dynamic animated commercial that would offer a clear insight into what Concordia University’s PERFORM Centre is all about.
We began by consulting the Centre’s recent print material for inspiration. We created animation elements that reflect the look and tone of the current branding. We also consulted the Centre’s stakeholders to hone in on key talking points, then created and presented several versions of a storyboard for comment, revision, and approval. The result was a short, snappy, and highly effective communication tool.