About

Concordia returned to us to produce two videos for their most ambitious fundraising campaign yet. The first video, created with the goal of raising $250 million in support of the university’s nine strategic directions, was titled “Next-Gen. Now. The Campaign for Concordia”. The second video showcases twelve of Concordia’s most distinguished alumni donors giving their own reasons for their contribution to the campaign.

Workflow

With the help of Concordia’s Advancement and Alumni Relations, Picture This organized several shoots to interview various key academics and research fellows, as well as the generous donors. We also shot in and around specialized labs and other ground-breaking research facilities, filming the innovative work being done there. Three edit phases with input from Concordia’s Advancement and Alumni Relations team helped us achieve their goals. The videos were important elements in the Campaign, helping to drive it forward to its goal.