ABOUT
The university needed a new branding video in 2021 to boldly embody its “Next-Gen. Now” slogan for social media and special presentations.
WORKFLOW
Starting from an idea developed by their communications team, we elaborated the concept into a shooting script, one that conveyed faculty and students wielding their research to take on the planet’s biggest issues.
Concordia’s team helped us hone in on a half dozen researchers who exemplify the diverse research percolating at Concordia. We then incorporated VFX, motion graphics and stock footage to craft the sleek end product and delivered it in 1:00 and 2:30 French and English versions.
