About
Long-time client Concordia University returned to us to produce videos for their most ambitious fundraising campaign goal yet: raising $250 million in support of the university’s nine strategic directions. Titled “Next-Gen. Now. The Campaign for Concordia”, this first video in a series showcased seven of Concordia’s next-generation researchers and their cutting-edge work across multiple faculties.
Workflow
With the help of Concordia’s Advancement and Alumni Relations Office, Picture This organized shoots interviewing researchers from several different departments at Concordia. Much of the footage from our previous Concordia projects was re-purposed as B-roll and we went through three edit phases with ongoing feedback from Concordia’s AAR team to achieve their video goals.