MIP Inc., an engineer and manufacturer of healthcare textiles, needed two videos for the Swift UltraSlide repositioning bedding system. They wanted a promotional video for potential clients and then a training video to ensure proper use at the hospitals and healthcare facilities that had purchased the product.
We worked with the marketing team to fully understand the product, then created a shooting script for each video. These were honed through two drafts with the marketing team and a nursing consultant. We then cast a narrator and filmed at a teaching facility using a combination of actors, nursing students and professional health care providers. The editing process then took a month to produce English and French versions of both videos.