For The Clean Show, the world’s largest expo of laundering, dry cleaning and textile care services, returning client MIP asked for a 40th anniversary video that would make MIP stand out from the crowd. We collaborated with them to come up with a timeline concept from 1977 to 2017. The video would play over three screens, with each screen showing different scenes from their past and present, at times coming together into one panoramic vision.
We spent three weeks searching through their archives and researching by phone with current and retired MIP executives, department heads and venture capitalists to gain a deep understanding of their history, culture, vision and accomplishments. We then brainstormed a way to weave together the information with visuals on multiple screens. Two days filming at the MIP headquarters and editing over a month with feedback phases resulted in the visually sweeping final production, delivered in English, French and Italian versions.