A six part video series geared to newly accepted and first-year Concordia students. Each video features a different student host who with the help of animations, lays out critical info for new students like “How to register for courses online?” or “What are the different kinds of degrees?” in a fun and light-hearted style.
We worked with Student Recruitment Marketing and The Student Success Centre to take their bullet points and project outlines and then crafted them into ready-to-film scripts. We also did auditions and casting with current Concordia students to finally select a diverse and personable group to represent the university. Filming for all six videos took place over two days.