Rogers was seeking a video to showcase Alloprof, a 2021 recipient of a Ted Rogers Community Grant. The grant is awarded to innovative organizations providing educational support programs for high school students.
Rogers provided us with interview questions for the organization’s director, then left it to us to choose a creative direction and style for the filming, choice of locations, music and editing. We filmed a half-day each at their offices and at various Montreal landmarks then created three videos (of 15 seconds, 30 seconds and two minutes) that were successfully released on their social media platforms.
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