Le Grand Pas a non-profit based in Montreal, needed a promotional video to explain the important work they do. Founded in 2009 by Caroline Orchard and Jean-Ricardo André, Le Grand Pas provides at-risk youth and young adults with training and encouragement in marketable artistic skills including airbrushing, body painting and comic book design. All workshops and courses are offered free to organizations through sponsorship by local businesses.
The Picture This team met with the founders to better understand the organization and map out potential filming opportunities. We filmed with youth taking part in their workshops and interviewed both participants and sponsors, to then edit the final production. The video launched at a community reception and is featured on the organization’s website.