Repeat client Partenairesanté-Québec, an aggregate for medically themed workplace fundraising campaigns, needed a powerful promotional video to encourage companies to fundraise and donate to their latest campaign.
We brainstormed with their communications team to come up with a visual and touching idea. The result was the concept “Do You Know Anyone?” where real people touched by illness speak directly to the camera and create a visual metaphor of how we are all connected as a result of these illnesses.
Partenairesanté-Québec and our team cast the real people who act as on-screen talent Picture This created the photo boards and dressed the location, and directed the shooting. The client was very pleased with the end result: a touching video that reminds viewers that all of us know someone, or indeed are someone, with one of sixteen serious illnesses – and that we can make a difference by supporting Partenairesanté-Quebec!