Promotional

About

MIP Inc., an engineer and manufacturer of healthcare textiles, needed two videos for the Swift UltraSlide repositioning bedding system. They wanted a promotional video for potential clients and then a training video to ensure proper use at the hospitals and healthcare facilities that had purchased the product.

Workflow

We worked with the marketing team to fully understand the product, then created a shooting script for each video. These were honed through two drafts with the marketing team and a nursing consultant. We then cast a narrator and filmed at a teaching facility using a combination of actors, nursing students and professional health care providers. The editing process then took a month to produce English and French versions of both videos.